From Informed Decisions : Conversations and Q&A with Randall Craig and Ronja Francoeur.
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Business Growth Hacking Lab
About this episode:
You’ve grown to a certain level, but breaking through to the next is new ground. What changes must be made in Marketing? Tech? People? Would a new approach to business development open up new markets? And how about the ROI of your current investments: events, email database, website, social media, CRM, amongst them. And the list goes on. It’s likely that your approach – however good – might benefit from a fresh perspective… and put-into-action-now new ideas.
Part 1
Part 2
Topics Discussed (with timestamps)
• Where should we start when it comes to "growth hacking"? (01:14)
• What is your advice to entrepreneurial leaders whose biggest challenge is business development? (06:38)
• Client surveys and the net promoter score (15:50)
• Referral sources that work with integrated business models (18:06)
• Social media with strategy and purpose (25:21)
• Providing pre-written LinkedIn reviews for others to post: Pro or against? (30:00)
• What are the contributing factors to a business pulling apart from the pack and succeeding? (00:42)
• When to niche down your services and when to expand your offerings? (06:52)
• What are the barriers business commonly encounter as they try to scale? (11:40)
• Partnerships without clear boundaries (15:00)
• How do we stand out to our target market through our professional association (CSAE) and LinkedIn? (15:53)
• How do I build in succession planning? (22:54)
• Setting goals to grow your business (24:48)
• The Product Market Fit Ladder™ (29:10)
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