Watch us in action
(and see how we think)

In this session we explore high-performance leadership.As a leader, you motivate and set expectations for everyone within your organization… But what about.

•  For yourself?

•  For your partners?

•  And for your leadership team? Let's talk about it.

Today’s topic is for leaders in their role as mentors and role models.

•  How important is executive presence, and how much should it play into your hiring process?

•  Your succession planning? Or management training, Branding, Marketing, and HR considerations?

•  And for you as a leader, are there things that you can do to improve – or update – your
executive presence?

In this episode, we are talking about Peer Masterminds. Here at the Braintrust Professional Institute, we are coaches, trainers, and facilitators. We work one-on-one coaching leaders, deliver management training to teams, and share our knowledge as keynote speakers.

However, there is one mode of learning that many leaders have not had experience with a peer mastermind group.

Randall Craig offer insights on how to leverage a peer mastermind group.

It seems that every where you turn these days, everyone is a coach. 

In this session, we aim to demystify the coaching industry:

•  How do you find the right coach for you?

•  How do you get the best results?

•  What is the difference between a consultant and a coach and where does pricing fit in?

This session will address delegation as a lever for business growth, and why it holds the key to being more effective in an age of hybrid work and rapid growth. Concepts discussed:

•  Proper way of delegating

•  Obstacles and flip side of delegation

•  Impact of delegating to managers and employees

•  Setting boundaries and expectations, and much more.

This session aims to provide new perspectives on how to incorporate greater efficiencies into your operations and processes so that your growth will be smoother – and faster. Topics include:

•  Business management processes, and process redesign

•  Improving productivity,

•  Getting the right people in the right seats and much more shared by Randall in this episode!

Join Randall Craig as he challenges the conventional wisdom, and provides specific, action-oriented guidance on how you can define a balance that powers your career – yet still gives you a life. 

•  Developing a clear understanding of the seven dimensions of balance.

•  Defining your own desired balance, using the Personal Balance Sheet framework.

•  Practical techniques to help broaden your focus, and still perform, and avoid burn out.

As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? 

Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.

In this episode, Randall Craig – who is often referred to as a thought leader – will share ideas on how to get there.

A corporate retreat is a huge investment in time and money for our clients, so how can we help our clients keep focus on the goals of the offsite without distraction? Let’s talk about:

•  Avoiding the biggest mistakes and challenges of planning an executive retreat.

•  How to create an environment that is conducive to team learning, and

•  If you are planning a corporate retreat, what are the tough questions you should ask.

Communications is a critical management tool to build an aligned team. Consider the challenges when done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change.  And the business impact is real: poor communications puts the brakes on growth, reduces productivity, and has a negative impact on culture.

Topics Include: What role does each level of management have to play, the “external” brand vs “internal” culture connection,  identify when there is a “broken link”, and more.

After many years of success, things are not working the way they used to. Or… You’re a start-up looking for product-market fit. Or… an opportunity presents itself, and you need to decide whether to stay the course – or jump on the opportunity.

These situations all have to do with “The Pivot”. In this Leadership Insight episode, we’ll explore: Why, When, and How to make the high-stakes pivot decision, and insights into doing it successfully.

In this session we’ll share some very different strategies and non-traditional approaches that leaders can use to recession-proof their business. (And to preserve cash.) The question is one of cash:

•  What can you do to preserve it?

•  How do you cut your burn rate, while still investing in critical areas?

•  And when things are very tight, what things can you do, right now, to “find” needed cashflow?

The opportunities offered by generative AI (i.e., #ChatGPT) are extraordinary. But as a leader, do you feel you’ve cracked the nut on leveraging it to actually grow your organization?

We see leaders experimenting with (free) AI tools in order to (mostly) save time on writing or editing. Sounds reasonable, certainly — but can you use it to fundamentally change your business? And what about protecting your business from the risks?

Join Randall Craig for a thought provoking session on using AI within your organization.

Join Randall Craig for a year-end growth planning session.

As you close up Q4, are there specific things that you can do to ramp up business growth for next year? Are you open to new ideas that can make the difference between real success? And are there important market changes that you can capitalize on moving forward?

Glean specific business growth activities that you can put into place now, that will make a difference in the coming year. (And also a few that you might want to ditch.)

Strategic shifts, or is tactical adjustments?

• How will the tariffs impact my business? Revenue? Supply chain?

• What can we do now, and how should we plan for the medium term?

• Is this the new NEW normal? How should we react?

Marketing is a huge part of moving any business forward. More than having a “marketing department”, or outsourcing your marketing to a third-party, it needs to be embedded into every part of your business – from tech to HR to digital. But when not every employee is a “marketer”, how can this be achieved?

Randall speak on his ground breaking marketing framework, the Trust Curve™, and explore the four stages of the client journey.

This session aims to provide new perspectives on how to incorporate greater efficiencies into your operations and processes so that your growth will be smoother – and faster. 

Topics include business management processes, improving productivity, and getting the right people in the right seats and much more.

One of the biggest drivers of business growth is Digital Strategy. But you already have a website, email, social media, marketing automation, and CRM. The fundamental question is whether your digital investments are yielding the results that you expect.

Listen in to hear how we approach our digital strategy and inbound marketing.

Marketing takes time, costs money, and it doesn’t exist in a vacuum: your competition is ALSO doing it, and the marketplace is confused: where should they place their time, attention, and money?

So how can you “get it right”?

In this session, Randall Craig discusses a new marketing approach that can build competitive differentiation for your organization, as well as thoughts on gaining a competitive edge in the market.

•  How “good” is your corporate culture? Is it high-performing?

•  Is it fully in sync with your external brand?

•  No matter where your culture is now, is there a way to do better?

For many organizations, hybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are accountable when they're not in the office?

Part of this is developing new standards for communication, collaboration, and engagement. Most of it is sharing with managers new tools and techniques to do their job: management.

Listen in to learn more, and pick up some practical tips that can help.

This session discusses our latest insights on delivering CPD/CE.

Learn about the pros and cons of various training options, when you should offer training altogether, and new ideas on generating alignment while upskilling your team.

We encourage to you considered the impact if everyone had access to all of the training, throughout the year?

In this episode, we are talking about leadership retreats. “The offsite.” “The team-building getaway.”

Whatever your organization calls it, it is a HUGE investment of time and money – the planning, the coordination – not to mention time away from work.

In theory, they are a tremendous opportunity to generate alignment and motivate your team, but why are some retreats transformational, yet others yield no significant impact?

Advisory boards are huge in private companies, but many still don’t have one in place. Some leaders are unclear on how to set one up, but recognize there is a need for on-demand advice. What then?

Join Randall Craig – experienced on both sides of the equation as CEO, and as a board member – for an insightful hour on how to leverage an advisory board to take your company’s growth to new heights.

Here is an insightful hour on how to leverage an advisory board to take your company’s growth to
new heights.

Does your training investment really generate results? Does it truly align with your organization’s strategy? Does it address the “real” problem you are trying to solve? And is the training reinforced throughout the organization, or is it a disconnected “one-and-done” exercise?

Listen in as Randall Craig talks about the pros and cons of various training options, when you should offer training altogether, and new ideas on generating alignment while upskilling your team.

You’ve grown to a certain level, but breaking through to the next is new ground. What changes must be made in Marketing? Tech? People? Would a new approach to business development open up new markets? And how about the ROI of your current investments: events, email database, website, social media, CRM, amongst them. And the list goes on. 

It’s likely that your approach – however good – might benefit from a fresh perspective… and put-into-action-now new ideas.

In this session, we will hear Randall talk about Leadership Insights on Business Development for Firms.

•  Growing your firm through thought leadership.

•  Navigating the time investment required to create thought leadership vs the pressures of billable hours

•  The shared responsibilities of Marketing, HR, and IT in the bus dev process, and

•  Business development training opportunities for professional services.

Partnerships are tremendously valuable in your business growth strategy.

They can be used for virtually anything: delivery in areas you don’t have experience in, to help cover an operational blindspot, for referrals and direct growth, to complete a product offering, affiliate deals, gainsharing, licensing… need we say more?

So let’s take the hour to talk strategy and tactics for developing win-win partnerships.

You are planning a conference and you want it to be as successful as possible. In today’s Informed Decisions Q&A session, we’ll offer some fresh ideas and insider perspective to help you create a truly memorable conference.

Join Randall Craig, Hall of Fame speaker, who has presented at and attended 500+ events, to explore topics such as: Using the event to improve member engagement beyond the event itself: Improved retention, future event registrations, online engagement, etc.)

Associations are under constant pressure to do more with less, to offer increasing value to members, while also creating additional revenue.

Yet the association business model is under assault: a tough economy has taken its toll on membership revenues, younger prospective members are “nibblers” not joiners, and convention revenues are no longer reliable. Presented by CSAE Griner Award recipient Randall Craig.

Today we are talking about how to properly source and vet the right-fit quality speaker for your conferences and events.

There is certainly no shortage of people who are willing to speak, and no shortage of people who claim to be experts in any given field. So how do you choose the best one for your convention, or your corporate retreat, or your professional development seminar?

The best way is to ask some questions.