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Conference Planning: Bums in Seats and Minds Engaged
About this episode:
You are planning a conference and you want it to be as successful as possible. In today’s Informed Decisions Q&A session, we’ll offer some fresh ideas and insider perspective to help you create a truly memorable conference. Join Randall Craig, Hall of Fame speaker, who has presented at and attended 500+ events, to explore topics such as:
• Effective event marketing strategies, without breaking the bank.
• No more PowerPoints! New formats that can improve attendee engagement.
• Speaker selection strategies: Speaker types, and the tough questions you should ask anyone presenting to your audience to ensure value and fit.
• From knowledge to Action: Translating event attendance to tangible change. -(And for associations: Using the event to improve member engagement beyond the event itself: Improved retention, future event registrations, online engagement, etc.)
• And for associations: Using the event to improve member engagement beyond the event itself: Improved retention, future event registrations, online engagement, etc.
Part 1
Part 2
Part 3
Topics Discussed (with timestamps)
• Tell us the good, the bad, and the ugly of conference planning: What do we need to know? (01:06)
• Who puts on the best conferences and events: Associations or the corporate world? (03:56)
• Which is better: The one day summit vs the multi-day conference? (07:07)
• Conference Programs: Should focus be on networking or content? (09:38)
• Free Speakers vs Paid Speakers: Why pay when so many will speak for free? (13:13)
• How can we make our conference stand out?(22:38)
• Conference Marketing: How can conference organizers influence registration so a desirable audience attends? (00:11)
• Conference Marketing: Define your target audience with personas (04:28)
• The Panel Discussion: How to make a panel engaging? (08:01)
• The Panel Discussion: The role of the facilitator (10:31)
• Conference Finances: Should conference profits be reinvested into the conference or saved for other purposes? (12:38)
• Conference Speakers: What should you be asking speakers to find best fit talent? (16:07)
• Conference planning risk management: What contingency plans should be in place? (21:24)
• Conference Planning: How long should a keynote be? (00:12)
• Conference Planning: Reinvent the program anew or rinse and repeat what previously worked?(03:26)
• Conference Planning: How do we measure if a conference was a success? (05:39)
• What does a conference post modem look like for conference planners? (08:52)
• Conference Planning: What if an event falls flat? What went wrong? (11:46)
• What can association conference planners do to offer value to members? (13:45)
• Corporate retreats: How can organizations make space for implementation of new ideas? (18:06)
• Conference Planning: What are the key considerations? (20:54)
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