From social media posts and lead magnets to proposals and pitches, what you write makes a difference.  It can power your business, and your reputation.

Yet for many, the process of ideation, writing, and editing is unfocused, inefficient, and ineffective.  And it’s painful.  Or the writing is delegated to ChatGPT and your unique voice is lost.  ChatGPT users must also contend with other risks as well: uncertain copyright, hallucinations, and Google SEO penalties.  

Created from the seasoned experience of 8-time author and serial entrepreneur Randall Craig (see full bio below), this course walks you through specific and practical tactics to write and edit your content more efficiently.  The goal: to save you time, make the process less painful, and never face a blank screen again.  And to help grow your business.

Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (all mostly between 2-6 minutes), each focusing on a specific learning objective. Each module also contains a 2-3 page executive planner, filled with specific exercises to help you explore the topic in greater detail.

Continue Your Professional Development: This is the companion course for our Building Influence and Impact course. Building Influence and Impact course has a strong focus on building identity and how to use the skills that you’ve learned in this course..

From social media posts and lead magnets to proposals and pitches, what you write makes a difference.  It can power your business, and your reputation.

Yet for many, the process of ideation, writing, and editing is unfocused, inefficient, and ineffective.  And it’s painful.  Or the writing is delegated to ChatGPT and your unique voice is lost.  ChatGPT users must also contend with other risks as well: uncertain copyright, hallucinations, and Google SEO penalties.  

Created from the seasoned experience of 8-time author and serial entrepreneur Randall Craig (see full bio below), this course walks you through specific and practical tactics to write and edit your content more efficiently.  The goal: to save you time, make the process less painful, and never face a blank screen again.  And to help grow your business.

Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (all mostly between 2-6 minutes), each focusing on a specific learning objective. Each module also contains a 2-3 page executive planner, filled with specific exercises to help you explore the topic in greater detail.

Continue Your Professional Development: This is the companion course for our Building Influence and Impact course. Building Influence and Impact course has a strong focus on building identity and how to use the skills that you’ve learned in this course..