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Expert, Expertise, Thought Leader

About this episode:

As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.

In this episode, Randall Craig – who is often referred to as a thought leader – will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.

Part 1

Part 2

Part 3

Questions Asked (with timestamps)

• How did thought leadership become a focus for you? (01:32)

• You've done "it all", so what's next for you on your "thought leadership trajectory"? (06:53)

• When does a content creator earn the right to be called a thought leader? (10:30)

• Looking at your 10 Tests of Thought Leadership, where is the "Impact Test"? (16:45)

• The Longevity Test vs the lifespan of information: How relevant is outdated information? (20:02)

• The Academic Test: More employers are moving away from requiring higher education, opting for real world experience. Should your Academic Test be modified to reflect this trend? (25:32)

• The Economic Test vs The Activity Test: Is there a conflict? The thought leader who speaks and writes for free will surely be busier than the one that is paid (00:56)

• Is quality content enough to stand out in an age of cult of personality? (06:27)

• Should aspiring thought leaders reflect on curating a thought leader "persona"? (12:28)

• Your content does not reference your professional experience, which is atypical: How did you come to this decision? (17:49)

• You do not use case studies in your content: How did you come to this decision? (22:29)

• How can a leader assess their results of your 10 Tests of Thought Leadership without having a data sample to compare themselves to? (26:46)

• If the goal of content creation becomes hitting a frequent production schedule, doesn't that risk lowering the quality of the content? (00:41)

• How long will it be until we see ROI on our investment into thought leadership content? (05:18)

• Why don't we see certifications in thought leadership? (11:24)

• Why isn't there an association of "thought leaders"? Where do the thought leaders mingle?(15:30)

• Randall in the hotseat: Why do you go out of your way to not call yourself a "thought leader" when you are constantly named a "thought leader"?(22:19)

• Thought leadership and trust (27:33)

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